This is a consolidation effort from my previous blog site.The original post date was Thursday, October 23, 2008.
In response to NASCAR's penalty for Brian Vickers #83 Toyota Red Bull team, David Poole of Sirius satellite radio's "The Morning Drive" program on channel 128, stated that he would also include hefty penalties for the sponsor of a team found in violation of NASCAR rules. Poole stated at 7:28 am this morning, that if he had his way, a race team found in violation of NASCAR rules would be parked for one race (along with other various point deductions, suspensions, etc.) and the sponsor would not be allowed to host any hospitality or participate in that race weekend in any way.
Well, somebody is trying to bite the hand that feeds them. You cannot hold the actions of a race team against a sponsor. Sponsorship is the driving force of this sport we love. Sponsors pay good money to these race teams to get their names on the cars and when a team is penalized and points are taken the profile and visibility of that sponsor may be lessened, which is a huge blow to a sponsor. Television doesn't discuss too much, those teams outside of the top 15 or so in points.
In response to NASCAR's penalty for Brian Vickers #83 Toyota Red Bull team, David Poole of Sirius satellite radio's "The Morning Drive" program on channel 128, stated that he would also include hefty penalties for the sponsor of a team found in violation of NASCAR rules. Poole stated at 7:28 am this morning, that if he had his way, a race team found in violation of NASCAR rules would be parked for one race (along with other various point deductions, suspensions, etc.) and the sponsor would not be allowed to host any hospitality or participate in that race weekend in any way.
Well, somebody is trying to bite the hand that feeds them. You cannot hold the actions of a race team against a sponsor. Sponsorship is the driving force of this sport we love. Sponsors pay good money to these race teams to get their names on the cars and when a team is penalized and points are taken the profile and visibility of that sponsor may be lessened, which is a huge blow to a sponsor. Television doesn't discuss too much, those teams outside of the top 15 or so in points.
Along with being a major sponsor comes some benefits like being able to host hospitality events at the tracks for their customers. Poole would have them locked out and bleeding cash because they can't host cool events for their VIP clients because the race team they are associated with had a rules infraction the week before. And to punish the race team, you must alienate the pocketbook that keeps food in the race team’s mouths and keeps NASCAR alive. The idea of sponsorship lockout is insane.
If Kasey Kahne's #9 Budweiser dodge had a rules infraction; no Bud could be sold or consumed that weekend at the track? If Kevin Harvick's #29 Shell Chevy broke some rules; nobody with Shell gasoline in their tanks would be able to drive their car to the track? Poole needs to remember that sponsorship build the sport that he makes a living off of. Leave the sponsors out of it.
NASCAR is doing a fine job of being judge, jury and executioner. They haven’t forgotten what’s gotten them here.
Posts
No comments:
Post a Comment